Who is Wiglz?
The journey of Wiglz stems back about 18 years ago when I joined the British army. Due to my fidgeting and always moving nature I was nick-named Busy Bee. That stuck for a while until people noticed how I always have keys in my pockets regardless of what activities I was undertaking, from sports to parades, mostly because I tend to forget it´s there :-D.
That then earned me the name Jingles. I happily embraced it until my love for dancing became apparent to everyone that got to know me. One day a colleague told me of an old cartoon character called Mr. Wiggles who also loved dancing and a busy character. It just made so much sense and described my character to the Tee and thus birthed the nick-name wiggles. To add a bit of originality to it, I spelt it phonetically, changing it to Wiglz.
My love for dancing can be traced back to my childhood in 37 Military Hospital Barracks in Accra (Ghana) where I used to win dancing competitions at the annual Wassa Children’s party. The passion for dancing has never dwindled so till date, I always feel the urge to bust a move whenever the music takes over.
I’m no stranger to the “Is he crazy?” kind of looks here and there as I will boogie regardless of where I am, be it in a shop or in the gym. In my previous posting my colleagues and I used to play a game we made up called “I bet you can’t dance to this” where I try to prove I can dance to any music regardless of genre.
Fast forward to 2012 in Germany when on the weekends my best friend Steve and I would go out and I’d enter the club with a certain dress code(shirts) and once in, I would re-dress into comfortable clothes which would afford me the opportunity to dance all night long. This got me on the path of coming up with a concept of a comfortable clothing brand which caters for an active lifestyle while maintaining a form of casual chic. Inspired by celebrities who brand themselves like Lil Romeo with his brand ROME, I decided to brand myself.
The journey to becoming a registered trademark began and I started the registration process on the Intellectual Property Office (IPO) website and 4 months later Wiglz became a registered Trademark ®️. It is registered for clothing, headgear and footwear. The big picture is to expand into all three branches.
For my next birthday after registration, I got the first Wiglz T-shirt made for me and began seeking the thoughts of friends and associates. The 100% positive feedback spurred me on to moving forward with the Wiglz Clothing venture. Today Wiglz merchandise ranges from T-shirts, tank tops, hoodies, varsity jackets, polo shirts and gym shorts for men, women and children as well as female leggings.
Since its inception, Wiglz Clothing has evolved with the aim of giving back to my roots whilst achieving a unique selling point. An infusion of an African vibe specifically a Ghanaian 🇬🇭 vibe has been introduced to make the T-shirts, Tank tops and Hoodies bespoke. This would not only inject a little revenue back into the Ghanaian economy but the future drive would be to establish a production line back in Ghana to create employment and a foundation to also give back to the less fortunate.
The journey has thus far been challenging and exciting but its only in its infancy of what it could be, so thank you to all that have advised, supported, criticized to make it the best it can be. To all those just hearing about Wiglz, welcome aboard the brand of the future. #wiglz #wiglz_clothing #wiglzswag